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This week I turned 45 years old and

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today I want to run through the best

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lessons I've had in the last 25 years.

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What do I wish I knew 25 years ago

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having 25 years of business and

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adulthood. I started out as an

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entrepreneur in my early 20s. I built

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seven startups that went from 0 to a

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million in their first 12 months. I've

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helped three businesses that went north

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of 10 million in valuation. I've crashed

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businesses where I had to start again.

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I've done that multiple times. I've had

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an amazing marriage. I've had three

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kids. And I've had multiple billionaire

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mentors that I've spent actual hangout

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time with. I've traveled the world. I've

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been on private jets and big fancy

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yachts. I've backpacked through jungles.

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So, from all of that, I've learned lots

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of different lessons. And today, I want

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to run through all of my heristics, all

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of the key ideas that I've learned in

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the last 25 years that I would love to

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go back and share with someone in their

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early 20s is just getting started. In

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fact, the last lesson I want to share

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with you in this video, it's going to be

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a little bit emotional for me to share.

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Oh, this one makes me emotional. So,

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let's go through them one at a time

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in no particular order, but I'm going to

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start with this harsh truth. You get

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what you pitch for, and you're always

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pitching. So, let me be really blunt

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with you. I don't think you're pitching

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big enough. I really do not think that

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you are expressing who you really are in

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the world. I think that you contain

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really incredible insights. I think

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you've got great opinions. I think

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you've got great ways that you would

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love to steer the ship, but you're not

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telling people. You're not talking to

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people, or you're telling them in a

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soft, gentle way. you're not pitching it

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into existence. What I wish I could say

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to you if you're a 20-year-old Dan is

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get off the fence and start pitching

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things into reality. Harsh truth number

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two is prolific beats perfect. See, what

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I think is holding you back is that you

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just want to put something out that

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everyone loves and you're just scared of

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what people are going to say if you put

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something out that's a little bit

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mediocre or that's not great. You must

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get over this. Please, I'm begging you,

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put more stuff out there. If people

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don't like it, it's just data. The truth

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is in the age of algorithms, the stuff

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that's no good won't get traction

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anyway. Only a few hundred people are

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going to see it. It's only the stuff

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that's good that takes off. So the more

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stuff you put out there, the good stuff

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has an opportunity to rise to the top.

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Be more bold. Be more brave. Get more

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stuff out there. For me personally, I've

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written seven different books and I've

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co-authored a few as well. I've put out

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hundreds of different videos on YouTube.

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Some of them get great views, some of

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them not so much. You might have seen me

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on Diary of a CEO or Ali Abdal's podcast

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which got millions of views. If you look

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a little deeper, I've done hundreds of

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podcasts that got less than 200 views.

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And what I've discovered is failure or

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mediocracy is not the opposite of

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success. It's the leadup to success.

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It's a key ingredient of success. You

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can't have success without medioc.

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Here's the harsh truth. Older

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generations got the opportunity to buy

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property for cents on the dollar. And

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it's unbelievably unfair how difficult

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it is to get on the housing ladder. It's

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so unfair how difficult it is to buy

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into stock markets that are massively

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inflated at the moment in many cases. A

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lot of the traditional assets, the

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traditional ways that your parents and

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grandparents became wealthy and became

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rich and no longer accessible to younger

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generations. But here's the good news.

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This new generation has this new

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completely different type of asset. An

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asset is anything that adds value

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regardless of what you're doing. If

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you've got a book out there on Amazon,

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that is an asset that's adding value

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regardless of what you're doing. If

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you've got a YouTube video that's

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winning you business and bringing you

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clients, that's an asset that's doing

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things regardless of where you are.

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Whether you're on holiday or whether

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you're taking the dog for a walk, that

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video is out there winning business for

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you. These are new economy assets that

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you can buy really, really cheap. Your

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children and your grandchildren will

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say, "I cannot believe how lucky you

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were to be alive at the time when

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YouTube was just getting started, to be

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alive at the time where podcasts were in

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their infancy, to be alive at a time

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where you could put a book on Amazon

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relatively easy." Right? So there's

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these new economy assets, this

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intellectual capital turned into digital

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assets. That is your opportunity. And

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also those assets will then lead to

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being able to buy the more established

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assets. The first 15 years of my career

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was all about building digital assets

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that gave me enough money to then

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transfer some of that wealth into

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traditional assets. Please do not dwell

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about the opportunities that your

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parents and grandparents had. Get into

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the opportunities that are right for

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you. There are assets that you can own

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that cost you almost nothing to create.

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The next harsh truth is most

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opportunities are downstream from

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attention. Without attention, you can't

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make an opportunity come to life. The

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really harsh truth is that you have a

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business idea, you want to get it in

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front of people. You want to raise

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money, you've got to get in front of

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people. You want to sell products,

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you're going to have to get in front of

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people. Getting in front of people is a

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massive skill. Getting in front of

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people is an essential ingredient to

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success. There is no point being a hero

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in the eyes of your dog and your cat,

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and nobody else knows who you are. In

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order to be successful, you have to get

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attention. There are people who are

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massive introverts. Richard Branson is a

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massive introvert. I've met him. I've

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spent time with him. He's an introvert.

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Tim Cook is a massive introvert. He was

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able to hide in the shadow of Steve Jobs

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for many, many years until such time as

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he had to get out there and get the

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attention for Apple. These people,

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they're introverts, but they understand

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the power of attention. Getting in front

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of the right people is half the battle.

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Now, you sit there and tell yourself a

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story that you're not born into the

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right family. You're not born into the

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right location. Stop hiding. Stop

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playing small. Stop sitting in the

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shadows. Stop waiting for someone to

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point at you and say, "It's your turn."

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Or let me in this video point at you

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right now and say, "It's your turn." Get

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out there. Get in front of the people

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that you need to be in front of in order

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for your ideas to come to life. I have

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no qualifications. I have no special

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skills. And yet, I put myself out there

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and I say, "You know what? I'm going to

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write a book. I'm going to put some

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YouTube videos out there. I'm going to

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get myself on podcasts. I'm going to get

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in front of the right people." The more

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I've been able to capture attention, the

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more I've been able to grow and scale my

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ideas into reality. The next one is

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everything is a team sport. Everything

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that you want is a team sport. Even when

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you see a solo tennis player playing

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tennis by themselves on the court behind

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the scenes is an amazing

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physiootherapist, an amazing coach, an

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amazing assistant, right? Everything is

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a team sport. Half the battle of

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succeeding in life is recruiting the

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right team. You've got to get people

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onto your team. You cannot do it all on

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your own. I have never worked in

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isolation. I've never been on my own.

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When I was just starting out, I

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recruited people onto my team. Now, who

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did I recruit onto my team? People who

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didn't have many opportunities. Now,

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when most people think about recruiting

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a team, they think about hiring someone

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who's ex Google or ex JP Morgan, but the

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person at the local bar or pub is going

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to quit their job and come and work with

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you. That door-to-d dooror salesperson

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who's looking for something better will

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quit their job and come and work with

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you. Everything's a team sport. If you

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want to scale a company, you probably

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need some mentors, some angel investors,

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some salespeople to join your team. If

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you want to get fit and healthy, you're

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probably going to need a team of people

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around you who want to go on a fit and

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health challenge. Stop thinking that you

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can do this in isolation. Stop thinking

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that first you'll become successful on

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your own and then you'll start hanging

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out with the right people. First you

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build a team, then you become

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successful. I don't have any skills and

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I also have a fairly fleeting attention

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span. I leverage people around me who

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can get things done. I want you to

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pretend that you have no skill other

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than the skill of recruiting people onto

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your team. What if all of your success

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came from recruitment? Picking people to

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come and join your team, on boarding

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them, inspiring them, getting them

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aligned, giving them a vision, getting

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them all rowing in the same direction.

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Right? If that was your only skill, that

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would be enough. That leads into the

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next harsh truth that alignment is a

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form of magic. Getting people aligned to

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the same vision is an incredible form of

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magic. Unbelievable things take place if

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you can get a team of people into

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alignment. What does that actually mean?

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It just means that a group of three,

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four, five people all want the same

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things in the next 3 years. A group of

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people are all excited to achieve an

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outcome. A group of people are all

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excited to solve a problem. If you can

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be the person who gets a group of people

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into alignment, you will create magic.

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One of the craziest things is when you

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start a major project absolutely not

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knowing how the hell to do it or what's

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going to unfold, but just simply getting

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a team of people into alignment that

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together we're going to solve these

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problems. together we're going to get

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these outcomes. It unlocks magical

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things that you could never have

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predicted will happen. Alignment is

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truly a form of magic. I would go so far

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as to say if the people around you are

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not aligned to the same goals, it's

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almost impossible to succeed. What I

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would say to 20-year-old Dan is take the

268
00:08:04,960 --> 00:08:06,800
time to get people into alignment. Go

269
00:08:06,800 --> 00:08:09,120
out to that cafe, sit around the table

270
00:08:09,120 --> 00:08:11,039
with eight people, tell them your

271
00:08:11,039 --> 00:08:12,400
vision, tell them what you want to

272
00:08:12,400 --> 00:08:13,840
achieve, tell them problems that you

273
00:08:13,840 --> 00:08:15,599
want to solve, and see if you can get

274
00:08:15,599 --> 00:08:17,599
the people to stay at the table and say

275
00:08:17,599 --> 00:08:18,960
that they're committed to being part of

276
00:08:18,960 --> 00:08:20,160
that team and that they're aligned to

277
00:08:20,160 --> 00:08:22,160
it. I would also say to 20-year-old Dan,

278
00:08:22,160 --> 00:08:24,479
don't try and hoard success to yourself.

279
00:08:24,479 --> 00:08:26,160
Get other people to feel that if they

280
00:08:26,160 --> 00:08:27,440
succeed, they get to share in the

281
00:08:27,440 --> 00:08:28,720
success. We're all going to create this

282
00:08:28,720 --> 00:08:30,560
together. Give people opportunities to

283
00:08:30,560 --> 00:08:32,719
earn more money, to have more ownership,

284
00:08:32,719 --> 00:08:34,640
to have more fun, to achieve bigger

285
00:08:34,640 --> 00:08:36,719
goals, to take the credit. And if you

286
00:08:36,719 --> 00:08:38,959
can get other people into alignment so

287
00:08:38,959 --> 00:08:40,640
that they get all those benefits as

288
00:08:40,640 --> 00:08:42,640
well, you all get to achieve way more

289
00:08:42,640 --> 00:08:44,000
than you could on your own. The next

290
00:08:44,000 --> 00:08:46,240
harsh truth, life is an energy game. Low

291
00:08:46,240 --> 00:08:48,640
energy, low results. Negative energy,

292
00:08:48,640 --> 00:08:50,720
negative results. Positive energy,

293
00:08:50,720 --> 00:08:52,800
positive results. Optimism, great

294
00:08:52,800 --> 00:08:54,959
results. You might sound super smart as

295
00:08:54,959 --> 00:08:56,640
a pessimist, but guess what? The

296
00:08:56,640 --> 00:08:58,480
optimists win the game. The optimists

297
00:08:58,480 --> 00:08:59,920
win the game because they have positive

298
00:08:59,920 --> 00:09:01,680
energy. And positive energy attracts

299
00:09:01,680 --> 00:09:03,680
positive things into their lives. It

300
00:09:03,680 --> 00:09:05,360
attracts the people who say, "I'm up for

301
00:09:05,360 --> 00:09:07,120
that challenge. I'm ready to go for it."

302
00:09:07,120 --> 00:09:08,720
Negative people, people say, "You know

303
00:09:08,720 --> 00:09:10,399
what? You sound intelligent. You sound

304
00:09:10,399 --> 00:09:11,760
right. You sound like you know what

305
00:09:11,760 --> 00:09:12,800
you're talking about, but I don't want

306
00:09:12,800 --> 00:09:14,080
to join your team. I don't want to

307
00:09:14,080 --> 00:09:15,760
invest any money behind you. I don't

308
00:09:15,760 --> 00:09:18,080
want to send anybody over your way. Even

309
00:09:18,080 --> 00:09:19,839
though you sound like you're smart, I'm

310
00:09:19,839 --> 00:09:21,200
not going to allow you to succeed."

311
00:09:21,200 --> 00:09:23,040
Whereas the people who have good energy,

312
00:09:23,040 --> 00:09:24,959
they're the ones who get good results. I

313
00:09:24,959 --> 00:09:26,640
am seeing so many young people at the

314
00:09:26,640 --> 00:09:28,080
moment who have bought into the negative

315
00:09:28,080 --> 00:09:29,600
news and the negative algorithms.

316
00:09:29,600 --> 00:09:31,200
They've not stopped to think about the

317
00:09:31,200 --> 00:09:33,279
fact that those algorithms are fueled by

318
00:09:33,279 --> 00:09:35,519
outrage. They are fueled by negative

319
00:09:35,519 --> 00:09:37,519
energy. The human brain is twothirds

320
00:09:37,519 --> 00:09:39,040
optimized for negativity over

321
00:09:39,040 --> 00:09:40,480
positivity. You've got to make a

322
00:09:40,480 --> 00:09:42,000
conscious decision that you want to have

323
00:09:42,000 --> 00:09:43,760
good energy. You have to be the person

324
00:09:43,760 --> 00:09:45,120
who blocks out those negative

325
00:09:45,120 --> 00:09:47,120
algorithms. Recently, I was blowing up

326
00:09:47,120 --> 00:09:49,440
on X.com. I was getting literally

327
00:09:49,440 --> 00:09:51,279
hundreds of thousands of views, but it

328
00:09:51,279 --> 00:09:52,880
was causing me negative energy. was

329
00:09:52,880 --> 00:09:55,040
causing me to be down a rabbit hole of

330
00:09:55,040 --> 00:09:57,200
negativity. I called up my team and I

331
00:09:57,200 --> 00:09:58,720
said, "I want you to change the password

332
00:09:58,720 --> 00:10:00,880
on my ex account. Lock me out of it.

333
00:10:00,880 --> 00:10:02,480
Don't tell me the password. I need to

334
00:10:02,480 --> 00:10:04,160
get off this platform because it's too

335
00:10:04,160 --> 00:10:06,320
negative." Ever since doing that, boom,

336
00:10:06,320 --> 00:10:08,160
my energy levels are back up. I'm

337
00:10:08,160 --> 00:10:09,760
positive about the world again and I'm

338
00:10:09,760 --> 00:10:11,279
out there achieving positive things for

339
00:10:11,279 --> 00:10:13,360
my life. You know what? The world has

340
00:10:13,360 --> 00:10:14,959
plenty of positivity and it also has

341
00:10:14,959 --> 00:10:16,800
plenty of negativity. You get to choose

342
00:10:16,800 --> 00:10:18,640
which stream you want to jump into. Do

343
00:10:18,640 --> 00:10:20,000
you want to jump into the stream of

344
00:10:20,000 --> 00:10:21,360
negativity or do you want to jump into

345
00:10:21,360 --> 00:10:22,880
the stream of positivity? Now, when I

346
00:10:22,880 --> 00:10:24,480
say life is all an energy game, there's

347
00:10:24,480 --> 00:10:26,160
a deeper layer to this as well. There's

348
00:10:26,160 --> 00:10:27,920
actually five energies. There's the

349
00:10:27,920 --> 00:10:30,160
energy of purpose and vision. There's

350
00:10:30,160 --> 00:10:32,720
the energy of a strategic approach.

351
00:10:32,720 --> 00:10:34,880
There's the energy of the right people,

352
00:10:34,880 --> 00:10:36,959
getting the right people aligned, uh

353
00:10:36,959 --> 00:10:39,839
connecting with people, sharing stories.

354
00:10:39,839 --> 00:10:41,519
There's the energy of rolling up your

355
00:10:41,519 --> 00:10:43,279
sleeves and getting stuff done. Work,

356
00:10:43,279 --> 00:10:45,120
work, work, work, work. Like, get it

357
00:10:45,120 --> 00:10:47,120
done. Do the work that needs to be done.

358
00:10:47,120 --> 00:10:49,040
And there's the energy of refinement.

359
00:10:49,040 --> 00:10:50,640
Look at the data. Figure out a better

360
00:10:50,640 --> 00:10:52,560
way. Come up with a system. You need an

361
00:10:52,560 --> 00:10:54,160
approach where you figure out which

362
00:10:54,160 --> 00:10:55,920
energy am I in right now and which

363
00:10:55,920 --> 00:10:57,680
energy do I need to be in right now and

364
00:10:57,680 --> 00:10:59,519
how do I shift gearing to that energy?

365
00:10:59,519 --> 00:11:00,959
Now, I'm not talking about the law of

366
00:11:00,959 --> 00:11:02,880
attraction and manifestation. A lot of

367
00:11:02,880 --> 00:11:04,640
people take that to mean that you sit in

368
00:11:04,640 --> 00:11:06,000
your bedroom writing down your vision

369
00:11:06,000 --> 00:11:07,600
and your goals and you're not talking to

370
00:11:07,600 --> 00:11:09,120
anyone and you're not pitching anything

371
00:11:09,120 --> 00:11:11,440
and you're not taking any action. Yes,

372
00:11:11,440 --> 00:11:13,120
there is an energy called purpose and

373
00:11:13,120 --> 00:11:14,800
vision, but that energy is nothing

374
00:11:14,800 --> 00:11:16,480
without the other four energies. The

375
00:11:16,480 --> 00:11:18,480
next harsh truth may upset you and that

376
00:11:18,480 --> 00:11:20,959
is environment dictates performance. The

377
00:11:20,959 --> 00:11:22,560
environments that you show up in dictate

378
00:11:22,560 --> 00:11:23,839
how the rest of your life is going to

379
00:11:23,839 --> 00:11:25,680
play out. I have personally gone into

380
00:11:25,680 --> 00:11:27,680
prisons and I've worked with people who

381
00:11:27,680 --> 00:11:29,440
are prison inmates. I've worked with

382
00:11:29,440 --> 00:11:30,959
people who are drug dealers and I've

383
00:11:30,959 --> 00:11:33,120
spent my time helping to mentor them

384
00:11:33,120 --> 00:11:34,800
that if they keep showing up in the

385
00:11:34,800 --> 00:11:36,560
environment of drug dealing, they will

386
00:11:36,560 --> 00:11:38,160
go back to drug dealing. They'll end up

387
00:11:38,160 --> 00:11:39,920
back in prison. I also tell them that

388
00:11:39,920 --> 00:11:41,600
the entrepreneurial spark that sits

389
00:11:41,600 --> 00:11:43,279
within them that allows them to be a

390
00:11:43,279 --> 00:11:46,000
successful drug dealer could also allow

391
00:11:46,000 --> 00:11:47,519
them to build a legitimate business

392
00:11:47,519 --> 00:11:49,440
that's wildly successful. But the key

393
00:11:49,440 --> 00:11:50,880
thing that I tell them is environment

394
00:11:50,880 --> 00:11:52,640
dictates performance. You have to get

395
00:11:52,640 --> 00:11:54,079
yourself into an environment where

396
00:11:54,079 --> 00:11:56,079
legitimate businesses are being built.

397
00:11:56,079 --> 00:11:58,079
So I tell these ex drug dealers that

398
00:11:58,079 --> 00:12:00,079
when they get out of prison, they don't

399
00:12:00,079 --> 00:12:01,600
go back to the same places that they

400
00:12:01,600 --> 00:12:03,360
used to go back to. They go to a

401
00:12:03,360 --> 00:12:04,800
different part of town. They start

402
00:12:04,800 --> 00:12:06,720
networking in angel investor circles.

403
00:12:06,720 --> 00:12:08,160
They go to a high net worth bank and go

404
00:12:08,160 --> 00:12:09,680
to events that are being put on there.

405
00:12:09,680 --> 00:12:11,200
They join a business membership and

406
00:12:11,200 --> 00:12:12,480
start meeting legitimate business

407
00:12:12,480 --> 00:12:14,240
people. They get themselves enrolled in

408
00:12:14,240 --> 00:12:16,320
a tech incubator or a tech accelerator

409
00:12:16,320 --> 00:12:17,680
and they start getting around tech

410
00:12:17,680 --> 00:12:19,279
entrepreneurs. They stop listening to

411
00:12:19,279 --> 00:12:20,959
certain types of music that glorify

412
00:12:20,959 --> 00:12:22,800
their old life and they start listening

413
00:12:22,800 --> 00:12:25,120
to podcasts that talk about strategies

414
00:12:25,120 --> 00:12:26,959
for the new life that they want. So I

415
00:12:26,959 --> 00:12:28,399
talk about this idea of environment

416
00:12:28,399 --> 00:12:30,160
dictates performance. In the right

417
00:12:30,160 --> 00:12:32,320
environment, everything changes. Now for

418
00:12:32,320 --> 00:12:34,560
me personally in my early 20s, someone

419
00:12:34,560 --> 00:12:36,560
dragged me along to a dance class. I had

420
00:12:36,560 --> 00:12:38,240
never even thought of going to a dance

421
00:12:38,240 --> 00:12:39,920
class in my life. And it was the most

422
00:12:39,920 --> 00:12:41,839
embarrassing thing turning up to a dance

423
00:12:41,839 --> 00:12:43,839
class for the first time. Little did I

424
00:12:43,839 --> 00:12:45,360
realize this was one of the most

425
00:12:45,360 --> 00:12:47,279
unbelievably cool environments I could

426
00:12:47,279 --> 00:12:49,600
have ever been part of. Within my first

427
00:12:49,600 --> 00:12:51,760
lesson, I'm spinning girls around and

428
00:12:51,760 --> 00:12:53,440
I'm doing dips and I'm discovering all

429
00:12:53,440 --> 00:12:55,920
of these moves. 3 years later of doing

430
00:12:55,920 --> 00:12:58,079
three dance classes a week for 3 years,

431
00:12:58,079 --> 00:13:00,000
I've got this incredible skill and

432
00:13:00,000 --> 00:13:01,680
dancing is just the most normal thing in

433
00:13:01,680 --> 00:13:03,120
the world. But that never would have

434
00:13:03,120 --> 00:13:04,560
happened if I hadn't have shown up and

435
00:13:04,560 --> 00:13:06,160
put myself in an environment that felt

436
00:13:06,160 --> 00:13:08,240
really awkward in week one but felt

437
00:13:08,240 --> 00:13:10,160
totally natural in week 10. So here's

438
00:13:10,160 --> 00:13:11,839
the thing. You are holding yourself back

439
00:13:11,839 --> 00:13:13,120
because you don't show up into

440
00:13:13,120 --> 00:13:14,240
environments that make you feel

441
00:13:14,240 --> 00:13:16,560
uncomfortable. You resist showing up in

442
00:13:16,560 --> 00:13:18,160
environments that you are the smallest

443
00:13:18,160 --> 00:13:19,680
person in the room. And I want you to

444
00:13:19,680 --> 00:13:21,120
say to yourself, if I was the best

445
00:13:21,120 --> 00:13:22,720
version of myself, what are the types of

446
00:13:22,720 --> 00:13:24,079
environments that I would be showing up

447
00:13:24,079 --> 00:13:25,839
in a regular basis? The next harsh

448
00:13:25,839 --> 00:13:28,240
truth, this is the greatest time ever to

449
00:13:28,240 --> 00:13:29,920
be alive. Now, I'm hearing a lot of

450
00:13:29,920 --> 00:13:31,440
people at the moment, they're like, "Oh

451
00:13:31,440 --> 00:13:33,360
my goodness, the world's such a horrible

452
00:13:33,360 --> 00:13:36,160
place. The politics, houses are so

453
00:13:36,160 --> 00:13:38,480
expensive, and there's not great jobs

454
00:13:38,480 --> 00:13:40,240
anymore." And all these kind of things.

455
00:13:40,240 --> 00:13:42,560
Shut up. If we took a long line of the

456
00:13:42,560 --> 00:13:44,720
last thousand ancestors that you had

457
00:13:44,720 --> 00:13:46,560
that lived on this planet, and they had

458
00:13:46,560 --> 00:13:48,480
a chance to push a button and swap

459
00:13:48,480 --> 00:13:50,560
places with you to live in this time,

460
00:13:50,560 --> 00:13:52,079
they would push it as fast as they

461
00:13:52,079 --> 00:13:54,240
humanly could. This would not even be a

462
00:13:54,240 --> 00:13:56,880
question. Not long ago, tuberculosis

463
00:13:56,880 --> 00:13:59,199
killed 25% of the population. Not long

464
00:13:59,199 --> 00:14:01,440
ago, most men worked down a coal mine.

465
00:14:01,440 --> 00:14:03,040
They worked on a fishing boat. They

466
00:14:03,040 --> 00:14:05,360
worked in the military getting shot at.

467
00:14:05,360 --> 00:14:08,639
Life has been horrible for centuries.

468
00:14:08,639 --> 00:14:10,800
And finally, we have this incredible

469
00:14:10,800 --> 00:14:12,720
moment where you can share a message

470
00:14:12,720 --> 00:14:14,399
with the world. You can connect with any

471
00:14:14,399 --> 00:14:16,240
group of people. You can learn from

472
00:14:16,240 --> 00:14:18,000
anyone on the world. Everything you want

473
00:14:18,000 --> 00:14:20,160
to know, ChatGBT is there to tell you

474
00:14:20,160 --> 00:14:21,760
about it. You've got a lawyer in your

475
00:14:21,760 --> 00:14:23,440
pocket. You got a doctor in your pocket.

476
00:14:23,440 --> 00:14:26,240
You've got every PhD ever written fully

477
00:14:26,240 --> 00:14:28,560
accessible to you. Oh my goodness. This

478
00:14:28,560 --> 00:14:30,399
is the most mind-blowing time in the

479
00:14:30,399 --> 00:14:33,519
world. Do not glamorize the past. There

480
00:14:33,519 --> 00:14:35,040
was all the same horrible stuff that

481
00:14:35,040 --> 00:14:36,880
we've got today, except they didn't have

482
00:14:36,880 --> 00:14:38,800
algorithms for speeding it to them.

483
00:14:38,800 --> 00:14:40,079
You've got to get control of the

484
00:14:40,079 --> 00:14:41,600
algorithm in your head and say, "You

485
00:14:41,600 --> 00:14:43,199
know what? I've been born at the most

486
00:14:43,199 --> 00:14:45,199
incredible time in history. I'm not

487
00:14:45,199 --> 00:14:46,720
going to waste this opportunity dwelling

488
00:14:46,720 --> 00:14:48,079
on the negative stuff." Now, if I was to

489
00:14:48,079 --> 00:14:49,839
talk to 20-year-old Dan, he kind of got

490
00:14:49,839 --> 00:14:51,680
it, but he didn't go all in on it. He

491
00:14:51,680 --> 00:14:53,680
kind of noticed that YouTube was

492
00:14:53,680 --> 00:14:55,440
emerging, but he didn't go all in for

493
00:14:55,440 --> 00:14:57,440
another 15 or 20 years. He kind of saw

494
00:14:57,440 --> 00:14:58,800
that digital businesses were a

495
00:14:58,800 --> 00:15:00,480
superpower, but he didn't go all in for

496
00:15:00,480 --> 00:15:02,800
the next 15 years. And I would say, my

497
00:15:02,800 --> 00:15:04,480
goodness, don't just like

498
00:15:04,480 --> 00:15:06,959
intellectualize it. Really own it and go

499
00:15:06,959 --> 00:15:08,720
all in on it. We are living in

500
00:15:08,720 --> 00:15:11,120
incredible times, young Dan. Make the

501
00:15:11,120 --> 00:15:13,199
most of it. Go all in. Kick the damn

502
00:15:13,199 --> 00:15:14,959
doors off the hinges. Okay. The next

503
00:15:14,959 --> 00:15:16,639
lesson is about how money has a

504
00:15:16,639 --> 00:15:18,079
language. There is a language that goes

505
00:15:18,079 --> 00:15:19,440
around money and if you speak that

506
00:15:19,440 --> 00:15:21,279
language, money just opens up to you.

507
00:15:21,279 --> 00:15:22,800
The language is called the language of

508
00:15:22,800 --> 00:15:24,160
opportunity, not the language of

509
00:15:24,160 --> 00:15:26,399
requests. I see so many young people who

510
00:15:26,399 --> 00:15:28,320
have a request for the world. I'm

511
00:15:28,320 --> 00:15:30,160
passionate and I want some money to go

512
00:15:30,160 --> 00:15:32,639
lift my passion. That is a self-centered

513
00:15:32,639 --> 00:15:34,959
language around what you want. Money

514
00:15:34,959 --> 00:15:36,399
doesn't speak that language. Money

515
00:15:36,399 --> 00:15:38,160
speaks the language of the opportunity

516
00:15:38,160 --> 00:15:39,920
for the person who puts the money in.

517
00:15:39,920 --> 00:15:42,160
Money moves around certain documents.

518
00:15:42,160 --> 00:15:43,920
There are certain documents that if you

519
00:15:43,920 --> 00:15:45,839
have that document, you get to make more

520
00:15:45,839 --> 00:15:47,839
money. At a very simple level, if you

521
00:15:47,839 --> 00:15:50,240
create a product brochure or a landing

522
00:15:50,240 --> 00:15:52,560
page, you get to sell products. If you

523
00:15:52,560 --> 00:15:54,399
create a pitch deck, you get to raise

524
00:15:54,399 --> 00:15:56,000
money. The number one reason why people

525
00:15:56,000 --> 00:15:57,759
get stuck around money is because they

526
00:15:57,759 --> 00:15:59,519
don't speak the language of money. If

527
00:15:59,519 --> 00:16:00,880
you want to have money, you need to

528
00:16:00,880 --> 00:16:02,000
learn how to speak the language of

529
00:16:02,000 --> 00:16:03,680
money. You need to know the structures.

530
00:16:03,680 --> 00:16:05,519
You need to know the documents. You need

531
00:16:05,519 --> 00:16:07,519
to do your research into how money

532
00:16:07,519 --> 00:16:09,519
works. It sucks, but money is going to

533
00:16:09,519 --> 00:16:11,600
be a massive part of your life for the

534
00:16:11,600 --> 00:16:13,360
rest of your life. All the things you

535
00:16:13,360 --> 00:16:14,720
want to do are going to involve money

536
00:16:14,720 --> 00:16:17,040
other than maybe meditation. So why not

537
00:16:17,040 --> 00:16:19,360
invest a little bit of time ASAP to

538
00:16:19,360 --> 00:16:21,279
understand just how money works? What

539
00:16:21,279 --> 00:16:22,560
are the different structures in the

540
00:16:22,560 --> 00:16:24,480
economy? How is a company different from

541
00:16:24,480 --> 00:16:26,480
a trust, different from an individual?

542
00:16:26,480 --> 00:16:28,399
What are the tax implications of all of

543
00:16:28,399 --> 00:16:30,079
those structures? How do you raise money

544
00:16:30,079 --> 00:16:31,360
if you need money? If you've got a big

545
00:16:31,360 --> 00:16:33,680
idea, but it needs $500,000, how do you

546
00:16:33,680 --> 00:16:36,000
get your hands on $500,000? I promise

547
00:16:36,000 --> 00:16:37,680
you, it's not because you're passionate.

548
00:16:37,680 --> 00:16:39,199
It's not because you want it. It's not

549
00:16:39,199 --> 00:16:40,959
because you need it. It's not because

550
00:16:40,959 --> 00:16:42,880
you requested it. It's because you know

551
00:16:42,880 --> 00:16:43,920
how to speak the language of

552
00:16:43,920 --> 00:16:46,000
opportunity. When I was 24 years old, I

553
00:16:46,000 --> 00:16:48,000
got offered to buy my company for $14

554
00:16:48,000 --> 00:16:49,680
million. And it was an incredible

555
00:16:49,680 --> 00:16:51,120
opportunity, but I didn't know how to

556
00:16:51,120 --> 00:16:52,480
handle that. I didn't know the

557
00:16:52,480 --> 00:16:53,759
documents. I didn't know the structures.

558
00:16:53,759 --> 00:16:55,920
And the deal fell through. I didn't get

559
00:16:55,920 --> 00:16:58,000
$14 million that I could have gotten at

560
00:16:58,000 --> 00:17:00,160
age 24. And it was simple. I didn't have

561
00:17:00,160 --> 00:17:01,920
a mentor who steered me in the direction

562
00:17:01,920 --> 00:17:04,319
of talking that level of money. And

563
00:17:04,319 --> 00:17:05,760
because I didn't have all the things in

564
00:17:05,760 --> 00:17:07,679
place, the deal didn't go ahead. I

565
00:17:07,679 --> 00:17:09,199
learned that lesson the hard way. And I

566
00:17:09,199 --> 00:17:10,559
don't want you to learn the lesson the

567
00:17:10,559 --> 00:17:12,240
hard way. I want you to be ready for

568
00:17:12,240 --> 00:17:13,919
those big opportunities that come along.

569
00:17:13,919 --> 00:17:15,919
This brings me to my next harsh truth.

570
00:17:15,919 --> 00:17:18,240
There is gold in gray hair. Most of the

571
00:17:18,240 --> 00:17:19,760
problems that you're going to face,

572
00:17:19,760 --> 00:17:21,760
somebody's faced them before. If you

573
00:17:21,760 --> 00:17:23,439
were to sit down with someone who's 50

574
00:17:23,439 --> 00:17:25,839
or 60 years old, who's been 10, 20, 30

575
00:17:25,839 --> 00:17:27,199
years on the planet longer than you

576
00:17:27,199 --> 00:17:28,960
have, who's faced this thing, who's seen

577
00:17:28,960 --> 00:17:30,720
it before, who's seen it a dozen times

578
00:17:30,720 --> 00:17:32,640
before, you would discover that some of

579
00:17:32,640 --> 00:17:34,160
your biggest problems have easy

580
00:17:34,160 --> 00:17:36,080
solutions. You are not spending enough

581
00:17:36,080 --> 00:17:38,160
time around older people. They sound a

582
00:17:38,160 --> 00:17:39,200
little bit different. Some of their

583
00:17:39,200 --> 00:17:40,960
values aren't aligned to your values.

584
00:17:40,960 --> 00:17:42,880
Some of their language is out of date,

585
00:17:42,880 --> 00:17:44,799
but I promise you, there is golden gray

586
00:17:44,799 --> 00:17:47,280
hair. I have learned so much by having

587
00:17:47,280 --> 00:17:49,200
mentors over the age of 60. When I was

588
00:17:49,200 --> 00:17:51,280
in my 20s, I had mentors who were 60

589
00:17:51,280 --> 00:17:53,520
plus. It is incredible how much you can

590
00:17:53,520 --> 00:17:55,440
fast track your life if you just sit

591
00:17:55,440 --> 00:17:57,280
down with someone who's 15 or 20 years

592
00:17:57,280 --> 00:17:59,120
older and ask them, "Have you faced this

593
00:17:59,120 --> 00:18:00,559
before? Or do you know someone who's

594
00:18:00,559 --> 00:18:02,559
faced this several times before? Who can

595
00:18:02,559 --> 00:18:04,080
you put me in touch with that helps me

596
00:18:04,080 --> 00:18:05,600
to solve this?" For thousands and

597
00:18:05,600 --> 00:18:07,039
thousands of years, we understood the

598
00:18:07,039 --> 00:18:08,880
value of having elders in our tribe. We

599
00:18:08,880 --> 00:18:10,799
knew that we used to go to elders in

600
00:18:10,799 --> 00:18:12,400
order to extract the wisdom that they

601
00:18:12,400 --> 00:18:14,240
had. And we've lost that ability. We

602
00:18:14,240 --> 00:18:15,919
think that everything is on the

603
00:18:15,919 --> 00:18:17,840
internet. Everything's chat GBT. Well, I

604
00:18:17,840 --> 00:18:19,679
promise you, you will discover that

605
00:18:19,679 --> 00:18:21,520
people with gray hair have gold. They

606
00:18:21,520 --> 00:18:23,520
have wisdom to share. Get around a

607
00:18:23,520 --> 00:18:25,120
mentor who's got some gray hair. The

608
00:18:25,120 --> 00:18:27,120
next lesson is about having three core

609
00:18:27,120 --> 00:18:29,200
values. There came a point in my life

610
00:18:29,200 --> 00:18:31,200
where I sat down and I made up three

611
00:18:31,200 --> 00:18:33,200
core values. Be brave, have fun, make a

612
00:18:33,200 --> 00:18:34,799
dent in the universe. Being brave is

613
00:18:34,799 --> 00:18:36,559
getting out of my comfort zone. Having

614
00:18:36,559 --> 00:18:38,400
fun is working with people I enjoy

615
00:18:38,400 --> 00:18:40,559
working with, getting into alignment,

616
00:18:40,559 --> 00:18:42,720
going to fun places, doing fun things.

617
00:18:42,720 --> 00:18:44,400
And making a dent in the universe is

618
00:18:44,400 --> 00:18:46,400
giving back, trying to make an impact,

619
00:18:46,400 --> 00:18:48,240
doing things that uh add value to

620
00:18:48,240 --> 00:18:50,080
others, doing things that change the

621
00:18:50,080 --> 00:18:51,760
game, speaking in a way that improve

622
00:18:51,760 --> 00:18:53,440
somebody else's life, engaging in

623
00:18:53,440 --> 00:18:55,120
projects that improve people's lives.

624
00:18:55,120 --> 00:18:57,039
How did I make them up? I imagined

625
00:18:57,039 --> 00:18:59,760
myself as a 99year-old man laying in a

626
00:18:59,760 --> 00:19:01,440
bed and a young person comes to me and

627
00:19:01,440 --> 00:19:03,039
says, "What's the key to a great life?

628
00:19:03,039 --> 00:19:04,480
What are the three lessons that you want

629
00:19:04,480 --> 00:19:06,480
to pass on?" What came to me is be

630
00:19:06,480 --> 00:19:07,919
brave, have fun, make a dent in the

631
00:19:07,919 --> 00:19:10,240
universe. And those three things, I

632
00:19:10,240 --> 00:19:11,600
wrote them down and I said, "You know

633
00:19:11,600 --> 00:19:13,280
what? That's going to be my compass. I'm

634
00:19:13,280 --> 00:19:15,039
going to make up three values and I'm

635
00:19:15,039 --> 00:19:16,880
going to try as hard as I can to live to

636
00:19:16,880 --> 00:19:18,640
those three values. As soon as I made up

637
00:19:18,640 --> 00:19:20,320
those three values, a lot of decisions

638
00:19:20,320 --> 00:19:22,400
became easy. No one ever comes and taps

639
00:19:22,400 --> 00:19:23,679
you on the shoulder and says, "These are

640
00:19:23,679 --> 00:19:25,039
the three values that will serve as a

641
00:19:25,039 --> 00:19:26,720
compass in your life." You have to be

642
00:19:26,720 --> 00:19:28,080
the one to make them up. Imagine

643
00:19:28,080 --> 00:19:30,240
yourself as a 99year-old laying in a bed

644
00:19:30,240 --> 00:19:32,720
passing on wisdom to a teenager. What

645
00:19:32,720 --> 00:19:34,960
would be your three key pieces of advice

646
00:19:34,960 --> 00:19:36,720
that you would love to give to them?

647
00:19:36,720 --> 00:19:38,320
Right? Write those three pieces of

648
00:19:38,320 --> 00:19:39,919
advice down. Those are the your three

649
00:19:39,919 --> 00:19:42,000
core values. and live according to those

650
00:19:42,000 --> 00:19:43,919
values for as long as it serves you.

651
00:19:43,919 --> 00:19:45,919
This next harsh truth came to me from my

652
00:19:45,919 --> 00:19:47,760
very first sales manager, George. He

653
00:19:47,760 --> 00:19:49,760
said, "Dan, the only truth is the

654
00:19:49,760 --> 00:19:51,520
results." Damn, that hit me like a ton

655
00:19:51,520 --> 00:19:53,679
of bricks at the time. I thought I knew

656
00:19:53,679 --> 00:19:55,280
what I was talking about, but my results

657
00:19:55,280 --> 00:19:56,640
weren't showing it. I thought I was good

658
00:19:56,640 --> 00:19:58,160
at building rapport. I thought I was

659
00:19:58,160 --> 00:19:59,760
really good at talking to people. I

660
00:19:59,760 --> 00:20:01,120
thought I was good at asking for the

661
00:20:01,120 --> 00:20:03,200
business, but my sales results were in

662
00:20:03,200 --> 00:20:04,799
the bottom third of the team. Now, there

663
00:20:04,799 --> 00:20:06,080
was another guy on the team called Nick,

664
00:20:06,080 --> 00:20:07,600
and he was at the top of the results,

665
00:20:07,600 --> 00:20:09,200
and I just didn't like the way he was

666
00:20:09,200 --> 00:20:10,799
doing things. I thought that he was

667
00:20:10,799 --> 00:20:12,240
pissing people off. I thought he was

668
00:20:12,240 --> 00:20:14,000
asking questions that were too harsh.

669
00:20:14,000 --> 00:20:16,240
And George said, "Dan, the only truth is

670
00:20:16,240 --> 00:20:18,000
the results. Nick is at the top of the

671
00:20:18,000 --> 00:20:19,280
ladder. You're at the bottom of the

672
00:20:19,280 --> 00:20:21,200
ladder." Right? If your results don't

673
00:20:21,200 --> 00:20:23,280
show it, you don't yet know it. So, you

674
00:20:23,280 --> 00:20:24,720
need to go out there and take Nick to

675
00:20:24,720 --> 00:20:26,240
lunch and ask, "What does he know that

676
00:20:26,240 --> 00:20:28,159
you don't know?" Having great theories

677
00:20:28,159 --> 00:20:30,000
about life is one thing, but if your

678
00:20:30,000 --> 00:20:31,760
life doesn't reflect that those theories

679
00:20:31,760 --> 00:20:33,200
work, you need to question those

680
00:20:33,200 --> 00:20:34,799
theories. If you look at someone who has

681
00:20:34,799 --> 00:20:36,320
the life that you want and the results

682
00:20:36,320 --> 00:20:37,679
that you want, but they think a little

683
00:20:37,679 --> 00:20:39,520
bit different to you, you should assume

684
00:20:39,520 --> 00:20:41,120
that their way of thinking is actually

685
00:20:41,120 --> 00:20:43,600
working. The only truth is the result.

686
00:20:43,600 --> 00:20:45,679
See, in theory, you should be able to

687
00:20:45,679 --> 00:20:47,360
get academic success. You should be able

688
00:20:47,360 --> 00:20:49,440
to get a PhD and suddenly your life

689
00:20:49,440 --> 00:20:50,720
works out really well. But I can show

690
00:20:50,720 --> 00:20:52,400
you lots of people with a PhD who are

691
00:20:52,400 --> 00:20:54,559
totally broke. In theory, that person

692
00:20:54,559 --> 00:20:56,240
who's a little bit scrappy, that person

693
00:20:56,240 --> 00:20:57,840
who just goes and knocks on doors, that

694
00:20:57,840 --> 00:20:59,520
person who's cheeky and playful and goes

695
00:20:59,520 --> 00:21:01,200
talks to strangers, in theory, that

696
00:21:01,200 --> 00:21:03,039
person should be pissing people off. But

697
00:21:03,039 --> 00:21:04,960
in reality, they often are the person

698
00:21:04,960 --> 00:21:06,960
who succeeds. So you can have these

699
00:21:06,960 --> 00:21:09,360
luxury beliefs. You can believe that the

700
00:21:09,360 --> 00:21:11,280
world is a certain way. But I tell you

701
00:21:11,280 --> 00:21:13,679
what, the only truth is the result. If

702
00:21:13,679 --> 00:21:15,360
your life doesn't reflect excellence,

703
00:21:15,360 --> 00:21:17,039
you don't have excellent beliefs. You

704
00:21:17,039 --> 00:21:18,799
have to question your beliefs based on

705
00:21:18,799 --> 00:21:20,480
the idea that the only truth is the

706
00:21:20,480 --> 00:21:22,080
result. Let's do another harsh truth

707
00:21:22,080 --> 00:21:23,919
about money. Money is nothing but a

708
00:21:23,919 --> 00:21:25,840
tool. It's completely made up. It's a

709
00:21:25,840 --> 00:21:27,600
human invention. It's a story that we

710
00:21:27,600 --> 00:21:29,200
tell ourselves. That paper isn't real.

711
00:21:29,200 --> 00:21:30,799
It's a shared agreement. Even something

712
00:21:30,799 --> 00:21:32,720
like gold, it's a shiny rock that we've

713
00:21:32,720 --> 00:21:34,559
all agreed is valuable. Money isn't

714
00:21:34,559 --> 00:21:36,640
real. Money is a way of keeping score.

715
00:21:36,640 --> 00:21:38,720
Now, if you were passionate about sport,

716
00:21:38,720 --> 00:21:40,400
it's interesting to keep score because

717
00:21:40,400 --> 00:21:41,840
that makes the game interesting. But

718
00:21:41,840 --> 00:21:43,760
that's not the game. The game is what

719
00:21:43,760 --> 00:21:45,360
happens on the field and the scoreboard

720
00:21:45,360 --> 00:21:46,720
reflects the way that you're playing.

721
00:21:46,720 --> 00:21:48,559
Now, here's the craziest things about

722
00:21:48,559 --> 00:21:50,880
money. We constantly make up new money.

723
00:21:50,880 --> 00:21:53,200
Banks literally issue debt out of thin

724
00:21:53,200 --> 00:21:55,039
air. The governments, they print money

725
00:21:55,039 --> 00:21:57,039
when they need to. Pursuing money for

726
00:21:57,039 --> 00:21:59,120
its own ends is a fool's errand. I can

727
00:21:59,120 --> 00:22:00,480
tell you from having friends who have

728
00:22:00,480 --> 00:22:01,840
sold their companies for hundreds of

729
00:22:01,840 --> 00:22:03,280
millions of dollars, you can have

730
00:22:03,280 --> 00:22:04,640
hundreds of millions of dollars and

731
00:22:04,640 --> 00:22:06,480
still be miserable. The idea that money

732
00:22:06,480 --> 00:22:08,320
is going to make you happy is absolutely

733
00:22:08,320 --> 00:22:10,159
crazy. It's like saying having lots and

734
00:22:10,159 --> 00:22:11,760
lots of ingredients in your cupboard

735
00:22:11,760 --> 00:22:13,760
will make you happy. It's the joy of

736
00:22:13,760 --> 00:22:15,440
cooking that makes you happy. Now, with

737
00:22:15,440 --> 00:22:17,520
that said, life gets totally easier with

738
00:22:17,520 --> 00:22:20,000
money. Let me be really, really clear.

739
00:22:20,000 --> 00:22:21,840
Your time is precious. And when you've

740
00:22:21,840 --> 00:22:23,679
got money, you can free up your time to

741
00:22:23,679 --> 00:22:25,280
do more of the things that you want. You

742
00:22:25,280 --> 00:22:26,960
can have a cleaner who comes in and

743
00:22:26,960 --> 00:22:28,559
cleans the house. Instead of driving

744
00:22:28,559 --> 00:22:29,919
yourself, you can jump in the back of an

745
00:22:29,919 --> 00:22:31,520
Uber and make a few important phone

746
00:22:31,520 --> 00:22:33,280
calls. If you get a great business idea

747
00:22:33,280 --> 00:22:34,559
and you've got money and you can take

748
00:22:34,559 --> 00:22:36,400
two weeks off to explore that,

749
00:22:36,400 --> 00:22:38,320
fantastic. The beauty of having some

750
00:22:38,320 --> 00:22:40,559
money is really the ability to control

751
00:22:40,559 --> 00:22:42,320
your time in a new way. A lot of people

752
00:22:42,320 --> 00:22:44,000
don't understand the value of actually

753
00:22:44,000 --> 00:22:45,520
having money. They think money is just

754
00:22:45,520 --> 00:22:47,440
for spending. There is a value that

755
00:22:47,440 --> 00:22:49,120
comes from having money. There is a

756
00:22:49,120 --> 00:22:50,400
value that comes from having three

757
00:22:50,400 --> 00:22:52,080
months worth of living expenses in a

758
00:22:52,080 --> 00:22:53,760
savings account. There's a value that

759
00:22:53,760 --> 00:22:55,919
comes from having money that is separate

760
00:22:55,919 --> 00:22:57,039
to what you're doing with your business

761
00:22:57,039 --> 00:22:59,280
or career. The value of that is the

762
00:22:59,280 --> 00:23:01,039
freedom that it gives your mind to think

763
00:23:01,039 --> 00:23:04,080
bigger. What you're buying with money is

764
00:23:04,080 --> 00:23:06,480
mental freedom, time freedom, and

765
00:23:06,480 --> 00:23:08,320
creative freedom. So, you need to start

766
00:23:08,320 --> 00:23:10,080
accumulating some money so that you get

767
00:23:10,080 --> 00:23:11,440
that level of freedom. It's the

768
00:23:11,440 --> 00:23:13,520
enjoyment of running a business, growing

769
00:23:13,520 --> 00:23:16,080
a career, building a network, traveling

770
00:23:16,080 --> 00:23:17,760
through life with the right people.

771
00:23:17,760 --> 00:23:19,280
Those are the things that are actually

772
00:23:19,280 --> 00:23:21,840
real. Do not let people lure you away

773
00:23:21,840 --> 00:23:23,919
from the real stuff with the fake stuff.

774
00:23:23,919 --> 00:23:26,000
When you discover that your time is

775
00:23:26,000 --> 00:23:28,480
real, your experience is real, and money

776
00:23:28,480 --> 00:23:30,640
is fake, then the whole game shifts. If

777
00:23:30,640 --> 00:23:32,000
you're trading your time and your

778
00:23:32,000 --> 00:23:34,720
passion and your creative energy in

779
00:23:34,720 --> 00:23:37,120
exchange for this fake madeup stuff,

780
00:23:37,120 --> 00:23:38,640
then you're losing the game. The next

781
00:23:38,640 --> 00:23:40,400
one is the truth about failure and

782
00:23:40,400 --> 00:23:43,280
success. All failure and all success

783
00:23:43,280 --> 00:23:45,039
give you nothing more than stories and

784
00:23:45,039 --> 00:23:46,880
data. And once they've happened, it's

785
00:23:46,880 --> 00:23:48,240
how you tell the story and how you

786
00:23:48,240 --> 00:23:50,080
interpret the data. I've had massive

787
00:23:50,080 --> 00:23:51,440
failures, but I've remained positive

788
00:23:51,440 --> 00:23:52,880
because I've said, "Well, you know what?

789
00:23:52,880 --> 00:23:54,159
I've got new data and I've got new

790
00:23:54,159 --> 00:23:55,520
stories to tell." I've had huge

791
00:23:55,520 --> 00:23:57,039
successes. I've said, "hm, that's

792
00:23:57,039 --> 00:23:58,400
interesting. I've got some new stories

793
00:23:58,400 --> 00:23:59,919
and I've got some new data to share."

794
00:23:59,919 --> 00:24:01,440
When you start seeing success and

795
00:24:01,440 --> 00:24:03,360
failure as the same thing, that it's

796
00:24:03,360 --> 00:24:05,919
just stories and data, you realize that

797
00:24:05,919 --> 00:24:07,679
everything's just an experience. And you

798
00:24:07,679 --> 00:24:09,520
get to be the storyteller about how that

799
00:24:09,520 --> 00:24:11,360
experience impacted you. You get to be

800
00:24:11,360 --> 00:24:13,520
the one who sees that all experiences

801
00:24:13,520 --> 00:24:15,360
are part of your mountain of value. your

802
00:24:15,360 --> 00:24:16,880
high points, your low points, your

803
00:24:16,880 --> 00:24:18,799
triumphs and your disasters. They are

804
00:24:18,799 --> 00:24:20,799
all stories and they're all data. It's

805
00:24:20,799 --> 00:24:22,559
all part of the ingredients for what you

806
00:24:22,559 --> 00:24:24,159
do next. I have seen people who have

807
00:24:24,159 --> 00:24:25,760
failed dramatically and then they've

808
00:24:25,760 --> 00:24:28,400
gone on to succeed wildly because they

809
00:24:28,400 --> 00:24:30,000
took the story and they took the data.

810
00:24:30,000 --> 00:24:31,840
I've seen people succeed massively and

811
00:24:31,840 --> 00:24:33,520
then they've been miserable because of

812
00:24:33,520 --> 00:24:35,279
the story that they took from that. Now,

813
00:24:35,279 --> 00:24:36,960
you may be slow to learn this, but you

814
00:24:36,960 --> 00:24:38,240
will come to know that you will learn

815
00:24:38,240 --> 00:24:39,600
more from your failures than your

816
00:24:39,600 --> 00:24:42,400
successes. Me personally, I had a boom,

817
00:24:42,400 --> 00:24:44,320
then a bust, then a boom, then a bust,

818
00:24:44,320 --> 00:24:47,039
then a boom, then a bust. I had 15 years

819
00:24:47,039 --> 00:24:48,799
of becoming a millionaire and losing it,

820
00:24:48,799 --> 00:24:50,159
and becoming a millionaire and losing

821
00:24:50,159 --> 00:24:51,440
it, and becoming a millionaire and

822
00:24:51,440 --> 00:24:54,080
losing it. And actually, that's why I

823
00:24:54,080 --> 00:24:56,240
succeeded really big after that because

824
00:24:56,240 --> 00:24:57,919
all of those stories and all of that

825
00:24:57,919 --> 00:25:00,240
data informed really good decisions

826
00:25:00,240 --> 00:25:02,320
after those facts. I really learned

827
00:25:02,320 --> 00:25:04,320
about how the world worked. I never lost

828
00:25:04,320 --> 00:25:05,440
trust in the fact that I would

829
00:25:05,440 --> 00:25:06,960
eventually succeed. There must be

830
00:25:06,960 --> 00:25:08,640
something really valuable that I need to

831
00:25:08,640 --> 00:25:10,559
learn here that will really help me make

832
00:25:10,559 --> 00:25:12,640
it big later on down the track. I

833
00:25:12,640 --> 00:25:14,080
haven't actually learned that much from

834
00:25:14,080 --> 00:25:16,000
wild success. Wild success is a really

835
00:25:16,000 --> 00:25:17,919
poor teacher. Failure, a good slap

836
00:25:17,919 --> 00:25:20,400
around the chops. Unbelievable lessons.

837
00:25:20,400 --> 00:25:21,760
Here's the harsh truth. Work life

838
00:25:21,760 --> 00:25:23,600
balance is mostly an illusion. There is

839
00:25:23,600 --> 00:25:25,600
a season to work hard at the exclusion

840
00:25:25,600 --> 00:25:27,360
of other things. There is a season to

841
00:25:27,360 --> 00:25:29,120
prioritize your health and wellness at

842
00:25:29,120 --> 00:25:31,039
the expense of your career. There is a

843
00:25:31,039 --> 00:25:32,720
season where you should go all in on

844
00:25:32,720 --> 00:25:34,000
your friendships and a season where

845
00:25:34,000 --> 00:25:35,760
money really, really matters. And you

846
00:25:35,760 --> 00:25:38,000
need to pick what is the main focus that

847
00:25:38,000 --> 00:25:39,520
is going to dominate a lot of your time.

848
00:25:39,520 --> 00:25:40,720
Now, here's the other thing that I would

849
00:25:40,720 --> 00:25:42,320
say to someone in their 20s. I'd say

850
00:25:42,320 --> 00:25:44,400
this to myself at my 20s. You don't have

851
00:25:44,400 --> 00:25:46,159
that many things to balance just yet.

852
00:25:46,159 --> 00:25:48,240
So, work life balance should mostly be

853
00:25:48,240 --> 00:25:50,880
about work and a few key friendships and

854
00:25:50,880 --> 00:25:52,720
a few key relationships. So, here's the

855
00:25:52,720 --> 00:25:54,480
harsh truth. By the time you get into

856
00:25:54,480 --> 00:25:56,559
your 30s and 40s, you have to balance a

857
00:25:56,559 --> 00:25:58,240
lot. You're probably going to be taking

858
00:25:58,240 --> 00:25:59,679
care of kids. You're probably going to

859
00:25:59,679 --> 00:26:01,440
be taking care of parents. You're

860
00:26:01,440 --> 00:26:03,760
probably going to be a responsible

861
00:26:03,760 --> 00:26:05,919
provider. and a lot will fall on your

862
00:26:05,919 --> 00:26:07,679
shoulders. You need to build up to that.

863
00:26:07,679 --> 00:26:09,200
You need to be ready for that in your

864
00:26:09,200 --> 00:26:11,360
20s. If you can lay strong foundations

865
00:26:11,360 --> 00:26:13,200
around your work, your career, your

866
00:26:13,200 --> 00:26:14,640
money, around your health, your

867
00:26:14,640 --> 00:26:16,880
wellness, and especially around key

868
00:26:16,880 --> 00:26:18,720
relationships, you are going to set

869
00:26:18,720 --> 00:26:20,880
yourself up for a very easy game in your

870
00:26:20,880 --> 00:26:22,720
30s and your 40s. If you distract

871
00:26:22,720 --> 00:26:24,400
yourself by trying to have this perfect

872
00:26:24,400 --> 00:26:26,480
work life balance and you don't lay

873
00:26:26,480 --> 00:26:28,240
strong foundations, life gets pretty

874
00:26:28,240 --> 00:26:29,919
hard later on. Now, the other thing I

875
00:26:29,919 --> 00:26:31,760
would say is life is long. You don't

876
00:26:31,760 --> 00:26:33,360
need to go to that five-star hotel in

877
00:26:33,360 --> 00:26:35,039
Maitius. There will be plenty of time to

878
00:26:35,039 --> 00:26:37,360
do that in your 40s or your 50s or your

879
00:26:37,360 --> 00:26:39,520
60s or even your 70s. You don't have to

880
00:26:39,520 --> 00:26:41,279
cram everything into your 20s, but you

881
00:26:41,279 --> 00:26:43,120
do need to lay some strong foundations

882
00:26:43,120 --> 00:26:44,799
that set you up for your 30s and 40s.

883
00:26:44,799 --> 00:26:46,480
Another harsh truth, you're not taking

884
00:26:46,480 --> 00:26:47,840
enough risks. You're not putting

885
00:26:47,840 --> 00:26:50,000
yourself into risky situations that

886
00:26:50,000 --> 00:26:51,919
could really pay off. See, we don't get

887
00:26:51,919 --> 00:26:53,679
taught how to evaluate risk in high

888
00:26:53,679 --> 00:26:55,360
school. We get taught that starting a

889
00:26:55,360 --> 00:26:56,880
business would be risky and having a

890
00:26:56,880 --> 00:26:59,039
career is safe. But at the moment, we

891
00:26:59,039 --> 00:27:01,360
live in a time of asymmetric risk, where

892
00:27:01,360 --> 00:27:02,960
starting a business could cost you a few

893
00:27:02,960 --> 00:27:05,200
thousand that make you millions. Having

894
00:27:05,200 --> 00:27:07,120
a career could give you a few thousand a

895
00:27:07,120 --> 00:27:08,880
month, but cost you your ability to

896
00:27:08,880 --> 00:27:10,559
start a business. In your 20s, you

897
00:27:10,559 --> 00:27:11,919
typically don't have little kids that

898
00:27:11,919 --> 00:27:13,760
you have to provide for. You could take

899
00:27:13,760 --> 00:27:15,360
a risk. You could end up sleeping on a

900
00:27:15,360 --> 00:27:16,880
friend's couch, and it wouldn't be the

901
00:27:16,880 --> 00:27:18,480
end of the world. What does taking a

902
00:27:18,480 --> 00:27:20,799
risk really look like? It looks like

903
00:27:20,799 --> 00:27:22,080
talking to that person that you're

904
00:27:22,080 --> 00:27:23,679
romantically attracted to and asking

905
00:27:23,679 --> 00:27:25,600
them out on a date. It looks like

906
00:27:25,600 --> 00:27:27,440
starting that business and seeing how it

907
00:27:27,440 --> 00:27:29,520
works out. It looks like jumping on that

908
00:27:29,520 --> 00:27:31,760
plane and attending that conference even

909
00:27:31,760 --> 00:27:33,279
though it kind of puts you out of your

910
00:27:33,279 --> 00:27:35,279
comfort zone. Talking to that investor

911
00:27:35,279 --> 00:27:36,559
and seeing if they're willing to put

912
00:27:36,559 --> 00:27:38,400
some investment behind your big idea.

913
00:27:38,400 --> 00:27:40,080
Going along to a networking event where

914
00:27:40,080 --> 00:27:41,919
people are older than you and wealthier

915
00:27:41,919 --> 00:27:43,360
than you and more experienced than you

916
00:27:43,360 --> 00:27:45,679
and you feel totally out of your depth.

917
00:27:45,679 --> 00:27:46,799
But that's the place that you're going

918
00:27:46,799 --> 00:27:48,400
to get the mentor or the breakthrough.

919
00:27:48,400 --> 00:27:50,480
Your risk profile changes as you age. My

920
00:27:50,480 --> 00:27:52,240
decisions now, they impact my whole

921
00:27:52,240 --> 00:27:54,000
family. They impact my kids. They impact

922
00:27:54,000 --> 00:27:55,919
my parents. They impact my siblings.

923
00:27:55,919 --> 00:27:57,760
They impact my friendship groups. If I'm

924
00:27:57,760 --> 00:28:00,080
too reckless right now, it's not just me

925
00:28:00,080 --> 00:28:01,520
that's going to end up sleeping on the

926
00:28:01,520 --> 00:28:03,279
couch. It's going to be my whole family

927
00:28:03,279 --> 00:28:04,880
who have to find a place to stay.

928
00:28:04,880 --> 00:28:06,480
Recently, I did something stupid. I

929
00:28:06,480 --> 00:28:08,159
jumped on a skateboard. I fell off and I

930
00:28:08,159 --> 00:28:10,240
broke my wrist. There was no upside for

931
00:28:10,240 --> 00:28:11,760
doing this and a huge downside for

932
00:28:11,760 --> 00:28:13,600
getting it wrong. And as a result, I've

933
00:28:13,600 --> 00:28:15,360
put pressure on my wife where I'm not

934
00:28:15,360 --> 00:28:17,360
able to help out around the house in the

935
00:28:17,360 --> 00:28:19,360
same way that I was while I'm healing.

936
00:28:19,360 --> 00:28:21,120
It was a dumb, silly mistake. Now,

937
00:28:21,120 --> 00:28:22,559
that's the type of thing in my teens and

938
00:28:22,559 --> 00:28:24,399
my 20s that didn't impact anyone else's

939
00:28:24,399 --> 00:28:26,320
life. A broken arm in my 40s affects my

940
00:28:26,320 --> 00:28:28,480
whole household. Also, in your 40s, if

941
00:28:28,480 --> 00:28:29,919
you do something stupid with your

942
00:28:29,919 --> 00:28:31,919
reputation, it's very, very hard to get

943
00:28:31,919 --> 00:28:34,080
that back. No one really cares what you

944
00:28:34,080 --> 00:28:35,760
do in your 20s. You can do all sorts of

945
00:28:35,760 --> 00:28:37,279
dumb stuff. You can fall flat on your

946
00:28:37,279 --> 00:28:38,799
face a dozen times. And people say,

947
00:28:38,799 --> 00:28:39,919
"Well, it's great that you're trying

948
00:28:39,919 --> 00:28:41,360
things. It's great that you're learning.

949
00:28:41,360 --> 00:28:43,120
Once you get into your 40s, if you fall

950
00:28:43,120 --> 00:28:44,640
flat on your face a dozen times, they

951
00:28:44,640 --> 00:28:46,399
say, "Well, this person's probably not

952
00:28:46,399 --> 00:28:48,320
going to achieve very much." So harness

953
00:28:48,320 --> 00:28:50,159
your 20s as a time where you can take

954
00:28:50,159 --> 00:28:52,240
more risks. Bones are going to heal.

955
00:28:52,240 --> 00:28:53,840
Businesses are going to bounce back.

956
00:28:53,840 --> 00:28:55,120
Your career is not going to be damaged

957
00:28:55,120 --> 00:28:57,840
by a silly decision. Right? Enjoy your

958
00:28:57,840 --> 00:28:59,120
20s. Take some risks.

959
00:28:59,120 --> 00:29:01,440
>> Oh, this one makes me emotional.

960
00:29:01,440 --> 00:29:03,200
>> The final lesson is a big picture

961
00:29:03,200 --> 00:29:05,200
lesson. What do I think life is about?

962
00:29:05,200 --> 00:29:06,880
What do I think success is about? Life

963
00:29:06,880 --> 00:29:08,799
and success is about finding really

964
00:29:08,799 --> 00:29:10,720
great people and traveling through life

965
00:29:10,720 --> 00:29:12,399
together. Isn't it an incredibly weird

966
00:29:12,399 --> 00:29:14,000
thing? We are on a rock hurdling through

967
00:29:14,000 --> 00:29:17,440
space orbiting a massive ball of fire.

968
00:29:17,440 --> 00:29:20,080
We're here for a split second of time.

969
00:29:20,080 --> 00:29:22,240
We get to travel through life. We get to

970
00:29:22,240 --> 00:29:24,320
travel through space with a small group

971
00:29:24,320 --> 00:29:26,080
of people who matter. There will come a

972
00:29:26,080 --> 00:29:28,240
day where you will get a phone call that

973
00:29:28,240 --> 00:29:29,840
one of those people has passed. There

974
00:29:29,840 --> 00:29:31,760
will also come a day where some of the

975
00:29:31,760 --> 00:29:33,360
things that you took for granted go

976
00:29:33,360 --> 00:29:35,600
away. You just can't run as fast as you

977
00:29:35,600 --> 00:29:37,039
once could run. You can't get through

978
00:29:37,039 --> 00:29:38,799
that hit training class the way you used

979
00:29:38,799 --> 00:29:40,159
to be able to get through it. You can't

980
00:29:40,159 --> 00:29:41,520
lift that weight that you thought you

981
00:29:41,520 --> 00:29:43,279
could lift. You turn up at a party and

982
00:29:43,279 --> 00:29:44,799
you suddenly feel like, "Hey, I'm the

983
00:29:44,799 --> 00:29:46,480
oldest person at this party. I feel out

984
00:29:46,480 --> 00:29:48,559
of it." Life has a funny, unfair little

985
00:29:48,559 --> 00:29:50,320
way of just sneaking up on you. One day,

986
00:29:50,320 --> 00:29:51,919
you look at your parents and suddenly

987
00:29:51,919 --> 00:29:55,799
they do actually look old.

988
00:29:56,080 --> 00:29:58,640
One by one, your grandparents go, "The

989
00:29:58,640 --> 00:30:00,320
thing that I'm most proud of is

990
00:30:00,320 --> 00:30:01,840
traveling through life with some great

991
00:30:01,840 --> 00:30:04,880
people. My co-founder I met at 14 and

992
00:30:04,880 --> 00:30:06,799
we're still running businesses today.

993
00:30:06,799 --> 00:30:08,240
I've got people on my team that I've

994
00:30:08,240 --> 00:30:09,760
known since I was 10 years old. I've

995
00:30:09,760 --> 00:30:11,039
gotten to a point now where I've got

996
00:30:11,039 --> 00:30:12,320
friends in my life who have been there

997
00:30:12,320 --> 00:30:14,399
for 30 years plus. Few people talk about

998
00:30:14,399 --> 00:30:16,000
these achievements. On Instagram and

999
00:30:16,000 --> 00:30:17,679
YouTube, you'll often hear about cars

1000
00:30:17,679 --> 00:30:20,720
and apartments and houses and travel.

1001
00:30:20,720 --> 00:30:23,520
You won't hear about the achievement of

1002
00:30:23,520 --> 00:30:25,440
comforting a friend when their parent

1003
00:30:25,440 --> 00:30:28,399
goes through a stroke. It's rare to hear

1004
00:30:28,399 --> 00:30:30,640
someone talk about what it feels like to

1005
00:30:30,640 --> 00:30:32,559
comfort a friend through a divorce. And

1006
00:30:32,559 --> 00:30:33,919
that stuff's going to happen. Checking

1007
00:30:33,919 --> 00:30:37,200
into a big fancy hotel, that's cool.

1008
00:30:37,200 --> 00:30:39,120
checking out, you forget it pretty

1009
00:30:39,120 --> 00:30:42,159
quickly. When you look back on 20 or 30

1010
00:30:42,159 --> 00:30:44,159
years being there in a hospital with

1011
00:30:44,159 --> 00:30:46,159
someone, that feels like a real

1012
00:30:46,159 --> 00:30:48,559
achievement. What I'd say to young Dan

1013
00:30:48,559 --> 00:30:50,880
is that you're excited about these huge

1014
00:30:50,880 --> 00:30:54,399
achievements like multi-million revenue,

1015
00:30:54,399 --> 00:30:56,080
being told that your company is worth a

1016
00:30:56,080 --> 00:30:58,320
lot of money, being able to jump on a

1017
00:30:58,320 --> 00:31:00,159
plane and go to an incredible holiday.

1018
00:31:00,159 --> 00:31:01,520
What you probably don't realize when

1019
00:31:01,520 --> 00:31:03,679
you're when you're 20 is that the big

1020
00:31:03,679 --> 00:31:06,080
achievements will be hanging out with

1021
00:31:06,080 --> 00:31:09,520
people during ups and downs. Being there

1022
00:31:09,520 --> 00:31:11,760
when a parent or a loved one has to go

1023
00:31:11,760 --> 00:31:14,080
into hospital, speaking at your

1024
00:31:14,080 --> 00:31:15,760
grandparents funeral, and even if you

1025
00:31:15,760 --> 00:31:17,279
achieve all the big stuff that goes on

1026
00:31:17,279 --> 00:31:19,440
Instagram, some of your biggest regrets

1027
00:31:19,440 --> 00:31:20,960
will be not jumping on the plane and

1028
00:31:20,960 --> 00:31:23,200
being at your friend's wedding. It'll be

1029
00:31:23,200 --> 00:31:24,960
not being there when your grandparent

1030
00:31:24,960 --> 00:31:27,120
went into a nursing home. The stuff that

1031
00:31:27,120 --> 00:31:29,520
we think of as peak experience is

1032
00:31:29,520 --> 00:31:31,200
actually pretty meaningless. And the

1033
00:31:31,200 --> 00:31:33,440
stuff that really does offer peak

1034
00:31:33,440 --> 00:31:35,120
experience doesn't make Instagram. But

1035
00:31:35,120 --> 00:31:36,960
if I was to sum up this lesson, it would

1036
00:31:36,960 --> 00:31:39,200
be to spend a little bit of time on a

1037
00:31:39,200 --> 00:31:41,279
rock around the sun with a small group

1038
00:31:41,279 --> 00:31:43,360
of people that truly matter. Don't

1039
00:31:43,360 --> 00:31:46,399
overlook that.