Advertising on LinkedIn

There are several popular pricing models among agencies, and the most widespread is a percentage of the advertising costs on LinkedIn.

We believe this model is not very good, as it does not encourage the agency to reduce your advertising costs. The more you spend on LinkedIn, the more the agency receives.

The second popular model is to determine the price by the number of advertising posts on your wall on LinkedIn. Yes, this is one of the parameters we use to determine the price, but it is not leading, as it again does not provide an incentive to optimize the ads on LinkedIn but to publish as many posts as possible to make more money.

We determine the price for our service based on the goals set. The higher your expectations and the results you want to achieve, the more work awaits us.

We always strive to achieve the perfect balance between budget and number of ads. We believe this is the key factor for a successful advertising campaign on LinkedIn.

Keep in mind that people quickly smell ads and usually do not like the idea of being pushed, and if we overdo the number of posts, it is very likely to repel them rather than attract them.

We won't lie to you! Advertising on LinkedIn is relatively expensive. Very often the price for one click can reach £10. However, for new campaigns, we prefer to start with minimal budgets and explore growth opportunities, measure the results achieved, and continuously seek new opportunities to reach new potential customers.

Within a budget of £500 - £1000 per month, we can measure the potential of the ads and make future results more predictable.

For existing campaigns, we look for opportunities for optimizations and more precise targeting of the audience usually to reduce advertising costs.

Still, an advertising budget of £100 or £200 per month usually does not bring the desired results. There are exceptions, but they are rare. It is quite normal for a proven and well-optimized campaign on LinkedIn to spend between £1000 and £5000 per month. Such budgets are completely justified and reasonable if they bring new clients and significantly increase sales.

Your advertising campaign on LinkedIn will be developed by highly qualified, certified specialists with years of experience in the field.

All our campaigns are developed according to your needs and requirements and are focused on achieving excellent results that can be measured.

We follow modern trends and love to experiment, but we create advertising messages through time-tested principles.

The maintenance of the advertising on LinkedIn will be entirely our responsibility, and you can rest assured that someone is taking care of achieving the set goals in the long run.

The time to develop an advertising campaign on LinkedIn and prepare the advertising posts depends on many factors.

Before we start working on the ads on LinkedIn, we create a plan and determine the number of publications on your wall on a monthly basis and the necessary time for their production, we set the budget and set goals to be achieved.

Before we publish anything, we provide it for approval with time for comments from the client, and in most cases, it is impossible to predict how long that will take.

Our experience shows that launching a new advertising campaign on LinkedIn usually takes between 3 and 10 working days.

LinkedIn is a dynamic social network that is constantly changing. If you don't have regular posts on your LinkedIn wall, you will quickly be forgotten, and the results you have achieved so far will quickly evaporate.

Experiments with different messages, images, and video will show us what works for your business at the moment and what does not. However, the situation may be completely different every 2-3 months.

Optimizing the audience will reduce advertising budgets and increase realizations. Constant growth in followers significantly increases your chances for successful advertising campaigns on LinkedIn in the future.

Most clients expect orders to pour in immediately after launching their ads on LinkedIn, as if they won't be able to handle so much work at once. Unfortunately, in most cases, it doesn't happen that way. Think about yourself as a client and how long it takes you to decide to buy something. When it comes to everyday small purchases, you probably don't think about them for long, but for everything else, you first check the price in several places, then research potential suppliers, and only then decide from whom to buy.

The process is slow and takes from a week to several months, depending on the type of product or service. Our experience shows that real results start to become evident only in the second or third month.

Of course. You do not need to pay agency commissions if you have enough time, a small budget, and general technical literacy.

At first, you will probably spend your money without achieving the desired results and quickly decide that advertising on LinkedIn does not work, but if you devote a significant portion of your free time to start learning about the different options and optimization techniques, you will begin to see the desired progress.

The question here is how motivated you are, whether you find it interesting and enjoyable to do this, and how much free time and budget you have.